Service Marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.

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Material type: Text

TextPublication details: New York : HarperCollins College Publishers, c1996.Description: xx, 508 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 RUS (Browse shelf(Opens below))	Available		28472

Includes bibliographical references and index.

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