Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, and Susan E. Middlestadt.

By:

Goldberg, Marvin E

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York : Routledge Taylor & Francis Group , 2008.Description: xv, 457 pages : illustrations ; 24 cmISBN:

9781138876620

Subject(s):

DDC classification:

658.8 GOL

Contents:

Part I: Paradigms/Perspectives -- Part II: Methodological Issues/Psychographic Segmentation --Part III: Fighting Aids/Promoting Family Planning -- Part IV: Antismoking Efforts -- Part V: Three Differing Institutional Approaches: Government, Nongovernment Organizations, Private Corporations -- Part VI: The Broad Potential of Social Marketing.

List(s) this item appears in: New Arrivals - February 1st to 28th 2026

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	Reference	658.8 SOC (Browse shelf(Opens below))	Available (Restricted Access)	50915
Books	Institute of Public Enterprise, Library S Campus		658.8 SOC (Browse shelf(Opens below))	Available (Restricted Access)	50916
Books	Institute of Public Enterprise, Library S Campus		658.8 SOC (Browse shelf(Opens below))	Available (Restricted Access)	50917

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Includes bibliographical references and indexes.

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Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, and Susan E. Middlestadt.

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