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B2B marketing : a guidebook for the classroom to the boardroom / edited by Uwe G. Seebacher.
Material type:
TextLanguage: English Publication details: Switzerland : Springer , 2021.Description: xxvii, 755 pages : illustration ; 24 cmISBN: - 9783030542948
- 658.804 MAR
Contents:
1. Basics and theories : a good base is half rent -- 2. Practical concepts and models: applied science from the experts -- 3. Case Studies and showcases: applied success featuring the ambitious -- 4. Closing
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | Reference | 658.804 MAR (Browse shelf(Opens below)) | Available (Restricted Access) | 50904 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.804 MAR (Browse shelf(Opens below)) | Available (Restricted Access) | 50905 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.804 MAR (Browse shelf(Opens below)) | Available (Restricted Access) | 50906 |
Includes bibliographical references and index.
1. Basics and theories : a good base is half rent -- 2. Practical concepts and models: applied science from the experts -- 3. Case Studies and showcases: applied success featuring the ambitious -- 4. Closing
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