B2B marketing : a guidebook for the classroom to the boardroom /
B2B marketing : a guidebook for the classroom to the boardroom /
edited by Uwe G. Seebacher.
- Switzerland : Springer , 2021.
- xxvii, 755 pages : illustration ; 24 cm.
Includes bibliographical references and index.
1. Basics and theories : a good base is half rent -- 2. Practical concepts and models: applied science from the experts -- 3. Case Studies and showcases: applied success featuring the ambitious -- 4. Closing
9783030542948
Industrial marketing
Marketing management
658.804 / MAR
Includes bibliographical references and index.
1. Basics and theories : a good base is half rent -- 2. Practical concepts and models: applied science from the experts -- 3. Case Studies and showcases: applied success featuring the ambitious -- 4. Closing
9783030542948
Industrial marketing
Marketing management
658.804 / MAR
2cqr automation private limited, Chennai. All Rights Reserved.