B2B marketing : (Record no. 24218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00802nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783030542948 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | B2B marketing : |
| Sub Title | a guidebook for the classroom to the boardroom / |
| Statement of responsibility, etc | edited by Uwe G. Seebacher. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Switzerland : |
| Name of publisher | Springer , |
| Year of publication | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 755 pages : |
| Other physical details | illustration ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Basics and theories : a good base is half rent -- 2. Practical concepts and models: applied science from the experts -- 3. Case Studies and showcases: applied success featuring the ambitious -- 4. Closing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Industrial marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Seebacher, Uwe G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/13/2026 | 7087.81 | 27-01-2026 | 658.804 MAR | 50904 | 02/13/2026 | Books | ||||
| Dewey Decimal Classification | Restricted Access | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/13/2026 | 7087.81 | 27-01-2026 | 658.804 MAR | 50905 | 02/13/2026 | Books | |||||
| Dewey Decimal Classification | Restricted Access | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/13/2026 | 7087.81 | 27-01-2026 | 658.804 MAR | 50906 | 02/13/2026 | Books |
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