Consumer behavior : implications for marketing strategy/ Del I. Hawkins, Roger J. Best, and Kenneth A. Coney.

By:

Hawkins, Del I

Contributor(s):

Best, Roger J
Coney, Kenneth A

Material type: Text

TextLanguage: English Publication details: United States: Irwin Publishers, 1992.Edition: 5th edDescription: xv, 674 Pages: Color Illustrations; 26 cmISBN:

9780256094091

Other title:

Case studies

Subject(s):

Consumer Behaviour
Marketing Research

DDC classification:

658.834 HAW

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.834 HAW (Browse shelf(Opens below))	Available	50269

Includes Index.

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Consumer behavior : implications for marketing strategy/ Del I. Hawkins, Roger J. Best, and Kenneth A. Coney.

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