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Consumer behavior : implications for marketing strategy/

Hawkins, Del I.

Consumer behavior : implications for marketing strategy/ Case studies Del I. Hawkins, Roger J. Best, and Kenneth A. Coney. - 5th ed. - United States: Irwin Publishers, 1992. - xv, 674 Pages: Color Illustrations; 26 cm.

Includes Index.

ISBN: 9780256094091

Subjects--Topical Terms:
Consumer Behaviour
Marketing Research

Dewey Class. No.: 658.834 / HAW

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Consumer behavior : implications for marketing strategy/

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