Consumer behavior : (Record no. 23913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00657nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256094091 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | HAW |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Hawkins, Del I. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Sub Title | implications for marketing strategy/ |
| Statement of responsibility, etc | Del I. Hawkins, Roger J. Best, and Kenneth A. Coney. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Case studies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United States: |
| Name of publisher | Irwin Publishers, |
| Year of publication | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 674 Pages: |
| Other physical details | Color Illustrations; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer Behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Best, Roger J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Coney, Kenneth A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 07/20/2025 | Gifted by M.J. Rama Krishna | 658.834 HAW | 50269 | 07/20/2025 | Books |
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