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Marketing planning, 2007-2008/ Karen Beamish, Ruth Ashford.

By: Material type: TextTextLanguage: English Publication details: Oxford: Elsevier Butterworth-Heinemann, 2007.Description: xi, 402 Pages: Illustrations; 30 cmISBN:
  • 9780750684040
Other title:
  • The Official CIM Course Book
Subject(s): DDC classification:
  • 658.8 BEA
Contents:
The Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations; Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit
Summary: Contains case studies which describe the changes in Marketing Planning strategies. This book also contains examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.8 BEA (Browse shelf(Opens below)) Available 50242

The Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations; Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit

Contains case studies which describe the changes in Marketing Planning strategies. This book also contains examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.

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