Marketing planning, 2007-2008/
Beamish, Karen.
Marketing planning, 2007-2008/ The Official CIM Course Book Karen Beamish, Ruth Ashford. - Oxford: Elsevier Butterworth-Heinemann, 2007. - xi, 402 Pages: Illustrations; 30 cm.
The Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations; Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit
Contains case studies which describe the changes in Marketing Planning strategies. This book also contains examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.
9780750684040
Marketing Planification-- Study guides
Marketing Planning Examinations Study guides
658.8 / BEA
Marketing planning, 2007-2008/ The Official CIM Course Book Karen Beamish, Ruth Ashford. - Oxford: Elsevier Butterworth-Heinemann, 2007. - xi, 402 Pages: Illustrations; 30 cm.
The Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations; Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit
Contains case studies which describe the changes in Marketing Planning strategies. This book also contains examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.
9780750684040
Marketing Planification-- Study guides
Marketing Planning Examinations Study guides
658.8 / BEA
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