Marketing planning, 2007-2008/ (Record no. 23911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01052nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750684040 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BEA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Beamish, Karen. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing planning, 2007-2008/ |
| Statement of responsibility, etc | Karen Beamish, Ruth Ashford. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | The Official CIM Course Book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford: |
| Name of publisher | Elsevier Butterworth-Heinemann, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 402 Pages: |
| Other physical details | Illustrations; |
| Dimensions | 30 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations; Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Contains case studies which describe the changes in Marketing Planning strategies. This book also contains examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing Planification |
| General subdivision | Study guides |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing Planning Examinations Study guides |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 07/20/2025 | Gifted by M.J. Rama Krishna | 658.8 BEA | 50242 | 07/20/2025 | Books |
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