Product and brand management/ Tapan K. Panda.
Material type:
TextLanguage: English Publication details: New Delhi: Oxford University Press, 2016.Description: xvi,862 pages: Illustrations; 24 cmISBN: - 9780199460496
- 658.827 PAN
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| 658.827 IND Co-creating brands : Brand management from a co-creative perspective / | 658.827 ING Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy / | 658.827 JON Branding : a very short introduction / | 658.827 PAN Product and brand management/ | 658.827 PAN Product and brand management/ | 658.827 PAN Product and brand management/ | 658.827 PAN Product and brand management/ |
Product Management
Brands and Branding
Elements of Branding
Valuation of Brands
Managing Brands Over Time
Branding Strategies
Emerging Brand Applications
Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand.
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