Product and brand management/
Panda, Tapan K.
Product and brand management/ Tapan K. Panda. - New Delhi: Oxford University Press, 2016. - xvi,862 pages: Illustrations; 24 cm.
Product Management
Brands and Branding
Elements of Branding
Valuation of Brands
Managing Brands Over Time
Branding Strategies
Emerging Brand Applications
Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand.
9780199460496
Product Management.
Brand Management.
658.827 / PAN
Product and brand management/ Tapan K. Panda. - New Delhi: Oxford University Press, 2016. - xvi,862 pages: Illustrations; 24 cm.
Product Management
Brands and Branding
Elements of Branding
Valuation of Brands
Managing Brands Over Time
Branding Strategies
Emerging Brand Applications
Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand.
9780199460496
Product Management.
Brand Management.
658.827 / PAN
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