Product and brand management/ (Record no. 23785)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199460496 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | PAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Panda, Tapan K. |
| 245 ## - TITLE STATEMENT | |
| Title | Product and brand management/ |
| Statement of responsibility, etc | Tapan K. Panda. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Oxford University Press, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,862 pages: |
| Other physical details | Illustrations; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product Management<br/>Brands and Branding<br/>Elements of Branding<br/>Valuation of Brands<br/>Managing Brands Over Time<br/>Branding Strategies<br/>Emerging Brand Applications |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Product Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/03/2025 | Laxmi Book Distributors | 1750.00 | 16/04/2025 | 658.827 PAN | 49796 | 05/03/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/03/2025 | Laxmi Book Distributors | 1750.00 | 16/04/2025 | 658.827 PAN | 49797 | 05/03/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/03/2025 | Laxmi Book Distributors | 1750.00 | 16/04/2025 | 658.827 PAN | 49798 | 05/03/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/03/2025 | Laxmi Book Distributors | 1750.00 | 16/04/2025 | 658.827 PAN | 49799 | 05/03/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/03/2025 | Laxmi Book Distributors | 1750.00 | 16/04/2025 | 658.827 PAN | 49800 | 05/03/2025 | Books |
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