Product and brand management/ Tapan K. Panda.

By:

Panda, Tapan K

Material type: Text

TextLanguage: English Publication details: New Delhi: Oxford University Press, 2016.Description: xvi,862 pages: Illustrations; 24 cmISBN:

9780199460496

Subject(s):

DDC classification:

658.827 PAN

Contents:

Product Management Brands and Branding Elements of Branding Valuation of Brands Managing Brands Over Time Branding Strategies Emerging Brand Applications

Summary: Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.827 PAN (Browse shelf(Opens below))	Available	49796
Books	Institute of Public Enterprise, Library S Campus	658.827 PAN (Browse shelf(Opens below))	Available	49797
Books	Institute of Public Enterprise, Library S Campus	658.827 PAN (Browse shelf(Opens below))	Available	49798
Books	Institute of Public Enterprise, Library S Campus	658.827 PAN (Browse shelf(Opens below))	Available	49799
Books	Institute of Public Enterprise, Library S Campus	658.827 PAN (Browse shelf(Opens below))	Available	49800

Product Management
Brands and Branding
Elements of Branding
Valuation of Brands
Managing Brands Over Time
Branding Strategies
Emerging Brand Applications

Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand.

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Product and brand management/ Tapan K. Panda.

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