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Fundamentals of digital marketing / Puneet Singh Bhatia.

By: Material type: TextTextLanguage: English Publication details: Noida : Pearson India Education Services Pvt Ltd, 2023.Edition: 3rd edDescription: xxii, 488 pages : illustratios ; 23 cmISBN:
  • 9789357059619
Subject(s): DDC classification:
  • 658.8 BHA
Contents:
UNIT I – BASICS OF DIGITAL MARKETING 1. Introduction to Digital Marketing,2. Digital Marketing Models Creation,3. The Consumer for Digital Marketing, UNIT II – DIGITAL MARKETING STRATEGY DEVELOPMENT 4. Digital Marketing Assessment Phase,5. Digital Marketing Strategy Definition, UNIT III – DIGITAL MARKETING PLANNING AND SETUP 6. Digital Marketing Communications and Channel Mix,7. Digital Marketing Operations Set-up UNIT IV – DIGITAL MARKETING EXECUTION 8. Digital Marketing Campaign Management,9. Digital Marketing Execution Elements UNIT V – DIGITAL BUSINESS—PRESENT AND FUTURE 10. Digital Business–Landscape & Emerging Areas,11. A Career in Digital Marketing
Summary: Established since its first edition, this book is primarily designed for learners in the field of finance and management across universities and institutes. The content approach devised is simple-to-difficult, keeping in mind first-time learners. Practicing managers—both in finance and non-finance areas—will find this book equally useful as it offers understanding and analysis of financial and accounting information
List(s) this item appears in: New Arrivals - October and November 2024
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Holdings
Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.872 BHA (Browse shelf(Opens below)) Available 49070
Books Institute of Public Enterprise, Library S Campus 658.872 BHA (Browse shelf(Opens below)) Available 49071
Books Institute of Public Enterprise, Library S Campus 658.872 BHA (Browse shelf(Opens below)) Available 49072
Books Institute of Public Enterprise, Library S Campus 658.872 BHA (Browse shelf(Opens below)) Available 49073
Books Institute of Public Enterprise, Library S Campus 658.872 BHA (Browse shelf(Opens below)) Available 49074

UNIT I – BASICS OF DIGITAL MARKETING
1. Introduction to Digital Marketing,2. Digital Marketing Models Creation,3. The Consumer for Digital Marketing,
UNIT II – DIGITAL MARKETING STRATEGY DEVELOPMENT
4. Digital Marketing Assessment Phase,5. Digital Marketing Strategy Definition,
UNIT III – DIGITAL MARKETING PLANNING AND SETUP
6. Digital Marketing Communications and Channel Mix,7. Digital Marketing Operations Set-up

UNIT IV – DIGITAL MARKETING EXECUTION
8. Digital Marketing Campaign Management,9. Digital Marketing Execution Elements
UNIT V – DIGITAL BUSINESS—PRESENT AND FUTURE
10. Digital Business–Landscape & Emerging Areas,11. A Career in Digital Marketing

Established since its first edition, this book is primarily designed for learners in the field of finance and management across universities and institutes. The content approach devised is simple-to-difficult, keeping in mind first-time learners. Practicing managers—both in finance and non-finance areas—will find this book equally useful as it offers understanding and analysis of financial and accounting information

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