Consumer behavior and marketing action / Henry Assael.

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TextLanguage: English Publication details: New Delhi: Cengage, 2008.Edition: 6th edDescription: xviii, 686 pages: ill,; 24 cmISBN:

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List(s) this item appears in: New Arrivals (Gifted) - June 1st to 30th 2024

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8342 ASS (Browse shelf(Opens below))	Available		48548

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Previous	658.834 SHE The Howard -Sheth theory of buyer behavior /	658.834 SOL Consumer Behavior : buying, having, and being /	658.834 SRI.A Asia pacific advances in consumer research viii /	658.8342 ASS Consumer behavior and marketing action /	658.8342 DEM Consumer behavior and culture : consequences for global marketing and advertising /	658.8342 DEM Consumer behavior and culture : consequences for global marketing and advertising /	658.8342 NAT The Consumer Revoluation : Tipping the balance of power / Naren Nath	Next

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