Consumer behavior and marketing action / (Record no. 23285)
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000 -LEADER | |
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fixed length control field | 00501nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131500361 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Item number | ASS |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Author name | Assael, Henry: |
245 ## - TITLE STATEMENT | |
Title | Consumer behavior and marketing action / |
Statement of responsibility, etc | Henry Assael. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Cengage, |
Year of publication | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xviii, 686 pages: |
Other physical details | ill,; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | include Bibliographical references. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Consumer behavior |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Motivation research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/04/2024 | Gifted | 658.8342 ASS | 48548 | 06/04/2024 | Books |