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Consumer behavior and marketing action /

Assael, Henry:

Consumer behavior and marketing action / Henry Assael. - 6th ed. - New Delhi: Cengage, 2008. - xviii, 686 pages: ill,; 24 cm.

include Bibliographical references.

ISBN: 9788131500361

Subjects--Topical Terms:
Consumer behavior
Motivation research

Dewey Class. No.: 658.8342 / ASS

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