Consumer behavior and marketing action /
Assael, Henry:
Consumer behavior and marketing action / Henry Assael. - 6th ed. - New Delhi: Cengage, 2008. - xviii, 686 pages: ill,; 24 cm.
include Bibliographical references.
9788131500361
Consumer behavior
Motivation research
658.8342 / ASS
Consumer behavior and marketing action / Henry Assael. - 6th ed. - New Delhi: Cengage, 2008. - xviii, 686 pages: ill,; 24 cm.
include Bibliographical references.
9788131500361
Consumer behavior
Motivation research
658.8342 / ASS