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Customer relationship management : concepts and technologies / Francis Buttle, Stan Maklan.

By: Buttle, FrancisMaterial type: TextTextLanguage: English Publisher: Burlington: Butterworth- Heinemann, 2009Edition: 2nd edDescription: xix, 500 pages: ill,; 24 cmISBN: 9788131219850Subject(s): Management | Marketing -- relationalDDC classification: 658.812
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