E-commerce: business, technology, society/ Kenneth C. Laudon, Carol Guercio Traver.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.872 LAU (Browse shelf) | Available | 48361 |
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658.872 KUM Marketing in the digital age / | 658.872 KUM Intelligent Marking : employing new-age technologies / | 658.872 KUM Made in future : a story of marketing, media & content for our time / | 658.872 LAU E-commerce: business, technology, society/ | 658.872 LEE Success in social marketing : 100 case studies from around the globe / | 658.872 MAI Internet marketing : a practical approach in the indian context / | 658.872 MAX Digital marketing/ |
include Bibliography references and index.
PART I: INTRODUCTION TO E-COMMERCE
The Revolution is Just Beginning
E-commerce Business Models and Concepts
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
Building an E-commerce Presence: Websites, Mobile Sites, and Apps
E-commerce Security and Payment Systems
PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
E-commerce Marketing and Advertising Concepts
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce
PART IV: E-COMMERCE IN ACTION
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-commerce: Supply Chain Management and Collaborative Commerce
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