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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Kim, W. ChanContributor(s): Mauborgne, RenéeMaterial type: Text

TextPublisher: India : Harvard Business School Press, ©2015Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmISBN: 9781625274496 (alk. paper)Subject(s): New products | Market segmentationDDC classification: 658.802

Contents:

Preface Acknowledgments Part One: Blue Ocean Strategy Creating Blue Oceans Analytical Tools and Frameworks Part Two: Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on the Big Picture, Not the Numbers Reach Beyond Existing Demand Get the Strategic Sequence Right Part Three: Executing Blue Ocean Strategy Overcome Key Organizational Hurdles Build Execution into Strategy Conclusion: The Sustainability and Renewal of Blue Ocean Strategy Appendix A Appendix B Appendix C Notes Bibliography Index About the Authors

List(s) this item appears in: New Arrivals- November 1st to 30th 2022

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.802 KIM (Browse shelf)	Available		46698

Includes bibliographical references and index.

Preface
Acknowledgments
Part One: Blue Ocean Strategy
Creating Blue Oceans
Analytical Tools and Frameworks

Part Two: Formulating Blue Ocean Strategy
Reconstruct Market Boundaries
Focus on the Big Picture, Not the Numbers

Reach Beyond Existing Demand
Get the Strategic Sequence Right

Part Three: Executing Blue Ocean Strategy
Overcome Key Organizational Hurdles
Build Execution into Strategy
Conclusion: The Sustainability and Renewal of Blue Ocean Strategy

Appendix A
Appendix B
Appendix C
Notes
Bibliography
Index
About the Authors

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