Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - India : Harvard Business School Press, ©2015 - xxviii, 287 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Preface
Acknowledgments
Part One: Blue Ocean Strategy
Creating Blue Oceans
Analytical Tools and Frameworks
Part Two: Formulating Blue Ocean Strategy
Reconstruct Market Boundaries
Focus on the Big Picture, Not the Numbers
Reach Beyond Existing Demand
Get the Strategic Sequence Right
Part Three: Executing Blue Ocean Strategy
Overcome Key Organizational Hurdles
Build Execution into Strategy
Conclusion: The Sustainability and Renewal of Blue Ocean Strategy
Appendix A
Appendix B
Appendix C
Notes
Bibliography
Index
About the Authors
9781625274496 (alk. paper)
New products.
Market segmentation.
658.802 / KIM
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - India : Harvard Business School Press, ©2015 - xxviii, 287 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Preface
Acknowledgments
Part One: Blue Ocean Strategy
Creating Blue Oceans
Analytical Tools and Frameworks
Part Two: Formulating Blue Ocean Strategy
Reconstruct Market Boundaries
Focus on the Big Picture, Not the Numbers
Reach Beyond Existing Demand
Get the Strategic Sequence Right
Part Three: Executing Blue Ocean Strategy
Overcome Key Organizational Hurdles
Build Execution into Strategy
Conclusion: The Sustainability and Renewal of Blue Ocean Strategy
Appendix A
Appendix B
Appendix C
Notes
Bibliography
Index
About the Authors
9781625274496 (alk. paper)
New products.
Market segmentation.
658.802 / KIM