| 000 -LEADER |
|---|
| fixed length control field |
01253cam a2200193 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781625274496 (alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
KIM |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kim, W. Chan. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Blue ocean strategy : |
| Sub Title |
how to create uncontested market space and make the competition irrelevant / |
| Statement of responsibility, etc |
W. Chan Kim, Renée Mauborgne. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Expanded edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
India : |
| Name of publisher |
Harvard Business School Press, |
| Year of publication |
©2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxviii, 287 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface <br/>Acknowledgments <br/>Part One: Blue Ocean Strategy<br/>Creating Blue Oceans<br/>Analytical Tools and Frameworks<br/><br/>Part Two: Formulating Blue Ocean Strategy<br/>Reconstruct Market Boundaries<br/>Focus on the Big Picture, Not the Numbers<br/><br/>Reach Beyond Existing Demand<br/>Get the Strategic Sequence Right<br/><br/>Part Three: Executing Blue Ocean Strategy<br/>Overcome Key Organizational Hurdles<br/>Build Execution into Strategy<br/>Conclusion: The Sustainability and Renewal of Blue Ocean Strategy<br/><br/>Appendix A <br/>Appendix B <br/>Appendix C <br/>Notes <br/>Bibliography <br/>Index <br/>About the Authors <br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
New products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Market segmentation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Mauborgne, Renée. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
