Rural marketing / Pradeep Kashyap

By:

Kashyap, Pradeep

Material type: Text

TextLanguage: English Publication details: Delhi : Pearson Education, 2012.Description: xxv, 301 pages : illustrations ; 28 cmISBN:

9789332543607

Subject(s):

DDC classification:

658.8 KAS

Summary: Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 KAS (Browse shelf(Opens below))	Available		46164

Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.

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Rural marketing / Pradeep Kashyap

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