Rural marketing /
Kashyap, Pradeep
Rural marketing / Pradeep Kashyap - Delhi : Pearson Education, 2012. - xxv, 301 pages : illustrations ; 28 cm
Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.
9789332543607
Small business marketing --India.
Target marketing --India.
Rural industries --India.
658.8 / KAS
Rural marketing / Pradeep Kashyap - Delhi : Pearson Education, 2012. - xxv, 301 pages : illustrations ; 28 cm
Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.
9789332543607
Small business marketing --India.
Target marketing --India.
Rural industries --India.
658.8 / KAS
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