Rural marketing / (Record no. 21692)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01028nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332543607 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kashyap, Pradeep |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing / |
| Statement of responsibility, etc | Pradeep Kashyap |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | Pearson Education, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 301 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Small business marketing |
| Geographic subdivision | India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Target marketing |
| Geographic subdivision | India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Rural industries |
| Geographic subdivision | India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/19/2022 | Shah Book House | 629.00 | 26.03.2022 | 658.8 KAS | 46164 | 04/19/2022 | Books |
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