Data analysis using SQL and Excel / Gordon S. Linoff.

By:

Linoff, Gordon

Material type: Text

TextLanguage: English Publication details: Indianapolis, IN : John Wiley and Sons, 2016.Edition: 2nd edDescription: xlvi, 744 pages : illustrations ; 24 cmISBN:

9781119021438 (pbk. : alk. paper)

Subject(s):

DDC classification:

005.74 LIN

Contents:

A data miner looks at SQL -- What's in a table? Getting started with data exploration -- How different is different? -- Where is it all happening? Location, location, location -- It's a matter of time -- How long will customers last? Survival analysis to understand customers and their value -- Factors affecting survival: the what and why of customer tenure -- Customer purchases and other repeated events -- What's in a shopping cart? Market basket analysis -- Association rules and beyond -- Data mining models in SQL -- The best-fit line: linear regression models -- Building customer signatures for further analysis -- Performance is the issue: using SQL effectively.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	005.74 LIN (Browse shelf(Opens below))	Checked out	11/11/2024	46077

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Includes index.

A data miner looks at SQL --
What's in a table? Getting started with data exploration --
How different is different? --
Where is it all happening? Location, location, location --
It's a matter of time --
How long will customers last? Survival analysis to understand customers and their value --
Factors affecting survival: the what and why of customer tenure --
Customer purchases and other repeated events --
What's in a shopping cart? Market basket analysis --
Association rules and beyond --
Data mining models in SQL --
The best-fit line: linear regression models --
Building customer signatures for further analysis --
Performance is the issue: using SQL effectively.

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Data analysis using SQL and Excel / Gordon S. Linoff.

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