Linoff, Gordon,
Data analysis using SQL and Excel / Gordon S. Linoff. - 2nd ed. - Indianapolis, IN : John Wiley and Sons, 2016. - xlvi, 744 pages : illustrations ; 24 cm.
Includes index.
A data miner looks at SQL --
What's in a table? Getting started with data exploration --
How different is different? --
Where is it all happening? Location, location, location --
It's a matter of time --
How long will customers last? Survival analysis to understand customers and their value --
Factors affecting survival: the what and why of customer tenure --
Customer purchases and other repeated events --
What's in a shopping cart? Market basket analysis --
Association rules and beyond --
Data mining models in SQL --
The best-fit line: linear regression models --
Building customer signatures for further analysis --
Performance is the issue: using SQL effectively.
9781119021438 (pbk. : alk. paper)
SQL (Computer program language)
Querying (Computer science)
Data mining.
005.74 / LIN
Data analysis using SQL and Excel / Gordon S. Linoff. - 2nd ed. - Indianapolis, IN : John Wiley and Sons, 2016. - xlvi, 744 pages : illustrations ; 24 cm.
Includes index.
A data miner looks at SQL --
What's in a table? Getting started with data exploration --
How different is different? --
Where is it all happening? Location, location, location --
It's a matter of time --
How long will customers last? Survival analysis to understand customers and their value --
Factors affecting survival: the what and why of customer tenure --
Customer purchases and other repeated events --
What's in a shopping cart? Market basket analysis --
Association rules and beyond --
Data mining models in SQL --
The best-fit line: linear regression models --
Building customer signatures for further analysis --
Performance is the issue: using SQL effectively.
9781119021438 (pbk. : alk. paper)
SQL (Computer program language)
Querying (Computer science)
Data mining.
005.74 / LIN