| 000 -LEADER |
|---|
| fixed length control field |
01285cam a2200205 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781119021438 (pbk. : alk. paper) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
005.74 |
| Item number |
LIN |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Linoff, Gordon, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Data analysis using SQL and Excel / |
| Statement of responsibility, etc |
Gordon S. Linoff. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Indianapolis, IN : |
| Name of publisher |
John Wiley and Sons, |
| Year of publication |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xlvi, 744 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A data miner looks at SQL --<br/>What's in a table? Getting started with data exploration --<br/>How different is different? --<br/>Where is it all happening? Location, location, location --<br/>It's a matter of time --<br/>How long will customers last? Survival analysis to understand customers and their value --<br/>Factors affecting survival: the what and why of customer tenure --<br/>Customer purchases and other repeated events --<br/>What's in a shopping cart? Market basket analysis --<br/>Association rules and beyond --<br/>Data mining models in SQL --<br/>The best-fit line: linear regression models --<br/>Building customer signatures for further analysis --<br/>Performance is the issue: using SQL effectively. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
SQL (Computer program language) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Querying (Computer science) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Data mining. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
