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Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.
Material type:
TextLanguage: English Publication details: New Delhi : Kogan Page Limited, 2018.Edition: Second editionDescription: xiv, 217 pages ; 24 cmISBN: - 9780749482169 (alk. paper)
- 9780749482176
- 658.8'3 GRI
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| 658.8'27 RIC.G Global brand intergrity management / | 658.8'27 THE The definitive book of branding / | 658.8'3 GRI Marketing analytics : a practical guide to improving consumer insights using data techniques / | 658.8'3 GRI Marketing analytics : a practical guide to improving consumer insights using data techniques / | 658.8'342 PET.C Consumer Behavior and Marketing Strategy / | 658.8'342 PET.C Consumer Behavior and Marketing Strategy / | 658.8'342'0973 HAW.C Consumer behavior : building marketing strategy / |
Includes bibliographical references (pages 209-211) and index.
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