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Marketing analytics : a practical guide to improving consumer insights using data techniques /

Grigsby, Mike,

Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby. - Second edition. - New Delhi : Kogan Page Limited, 2018. - xiv, 217 pages ; 24 cm

Includes bibliographical references (pages 209-211) and index.

ISBN: 9780749482169 (alk. paper) 9780749482176

Subjects--Topical Terms:
Marketing research.
Marketing.

Dewey Class. No.: 658.8'3 / GRI

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Marketing analytics : a practical guide to improving consumer insights using data techniques /

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