Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Kogan Page Limited, 2018.Edition: Second editionDescription: xiv, 217 pages ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8'3 GRI (Browse shelf(Opens below))	Available		45994
Books	Institute of Public Enterprise, Library S Campus	658.8'3 GRI (Browse shelf(Opens below))	Available		45995

Includes bibliographical references (pages 209-211) and index.

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