Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan.

By:

Hastings, Gerard

Contributor(s):

Domegan, Christine

Material type: Text

TextLanguage: English Publication details: India : Routledge, an imprint of Taylor & Francis Group, 2018.Edition: Third editionDescription: xxxvi,602 pages ; ill; 26 cmISBN:

9781138123830

Subject(s):

DDC classification:

658.872 HAS

Contents:

Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.872 HAS (Browse shelf(Opens below))	Available		45913
Books	Institute of Public Enterprise, Library S Campus	658.872 HAS (Browse shelf(Opens below))	Available		45914

Includes bibliographical references and index.

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Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan.

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