Social marketing : rebels with a cause /
Hastings, Gerard
Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan. - Third edition. - India : Routledge, an imprint of Taylor & Francis Group, 2018. - xxxvi,602 pages ; ill; 26 cm
Includes bibliographical references and index.
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
9781138123830
Social marketing--Handbooks, manuals, etc.
Behavior modification.
658.872 / HAS
Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan. - Third edition. - India : Routledge, an imprint of Taylor & Francis Group, 2018. - xxxvi,602 pages ; ill; 26 cm
Includes bibliographical references and index.
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
9781138123830
Social marketing--Handbooks, manuals, etc.
Behavior modification.
658.872 / HAS
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