Social marketing : (Record no. 21515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00962cam a2200205 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138123830 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | HAS |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Hastings, Gerard |
| 245 10 - TITLE STATEMENT | |
| Title | Social marketing : |
| Sub Title | rebels with a cause / |
| Statement of responsibility, etc | Gerard Hastings and Christine Domegan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India : |
| Name of publisher | Routledge, an imprint of Taylor & Francis Group, |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvi,602 pages ; |
| Other physical details | ill; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social marketing |
| Form subdivision | Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Behavior modification. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Domegan, Christine, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/10/2022 | Atlantic Publishers | 2761.61 | 25/01/2022 | 658.872 HAS | 45913 | 02/10/2022 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/10/2022 | Atlantic Publishers | 2761.61 | 25/01/2022 | 658.872 HAS | 45914 | 02/10/2022 | Books |
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