Amazon cover image
Image from Amazon.com

Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: India : Routledge, an imprint of Taylor & Francis Group, 2018.Edition: Third editionDescription: xxxvi,602 pages ; ill; 26 cmISBN:
  • 9781138123830
Subject(s): DDC classification:
  • 658.872 HAS
Contents:
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.872 HAS (Browse shelf(Opens below)) Available 45913
Books Institute of Public Enterprise, Library S Campus 658.872 HAS (Browse shelf(Opens below)) Available 45914

Includes bibliographical references and index.

Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.

There are no comments on this title.

to post a comment.

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count