Influence : the psychology of persuasion / Robert B. Cialdini.

By:

Cialdini, Robert B

Material type: Text

TextLanguage: English Publication details: New York : Collins Business, 2007.Description: xiv, 320 pages : illustrations ; 24 cmISBN:

9780063138803

Subject(s):

DDC classification:

153.852 CIA

Contents:

Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	153.852 CIA (Browse shelf(Opens below))	Available		45787

Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.

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Influence : the psychology of persuasion / Robert B. Cialdini.

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