Influence : the psychology of persuasion /
Cialdini, Robert B.
Influence : the psychology of persuasion / Robert B. Cialdini. - New York : Collins Business, 2007. - xiv, 320 pages : illustrations ; 24 cm
Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
9780063138803
Influence (Psychology)
Persuasion (Psychology)
Compliance.
153.852 / CIA
Influence : the psychology of persuasion / Robert B. Cialdini. - New York : Collins Business, 2007. - xiv, 320 pages : illustrations ; 24 cm
Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
9780063138803
Influence (Psychology)
Persuasion (Psychology)
Compliance.
153.852 / CIA
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