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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Contributor(s): Material type: TextTextPublication details: Chennai: Pearson India. 2013.Edition: 4th editionDescription: 547 pISBN:
  • 9780132664257
Subject(s): DDC classification:
  • 658.827 KEL
Online resources:
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Item type Current library Call number Status Date due Barcode
e-Books Institute of Public Enterprise, Library 658.827 KEL (Browse shelf(Opens below)) Available EB66

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