Influence : How social media influencers are shaping our digital future / Sara McCorquodale.
Material type:
- 9781472971913
- 658.872019 McC
Includes index.
What is an influencer? --
How did they do it? --
The business of influence: monetizing the industry --
Myspace, Facebook and YouTube: defining digital with UGC --
Twitter and breakdown of the authoritative media --
Instagram and a very millennial rebellion --
Individualism and the niche community --
A problematic industry --
The future of digital influence.
There are no comments on this title.