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Influence : How social media influencers are shaping our digital future / Sara McCorquodale.

By: Material type: TextTextLanguage: English Publication details: London ; New York : Bloomsbury Business, 2020.Description: xi, 208 pages ; 24 cmISBN:
  • 9781472971913
Subject(s): DDC classification:
  • 658.872019 McC
Contents:
What is an influencer? -- How did they do it? -- The business of influence: monetizing the industry -- Myspace, Facebook and YouTube: defining digital with UGC -- Twitter and breakdown of the authoritative media -- Instagram and a very millennial rebellion -- Individualism and the niche community -- A problematic industry -- The future of digital influence.
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Includes index.

What is an influencer? --
How did they do it? --
The business of influence: monetizing the industry --
Myspace, Facebook and YouTube: defining digital with UGC --
Twitter and breakdown of the authoritative media --
Instagram and a very millennial rebellion --
Individualism and the niche community --
A problematic industry --
The future of digital influence.

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