Influence : How social media influencers are shaping our digital future / Sara McCorquodale.

By:

McCorquodale, Sara

Material type: Text

TextLanguage: English Publication details: London ; New York : Bloomsbury Business, 2020.Description: xi, 208 pages ; 24 cmISBN:

9781472971913

Subject(s):

DDC classification:

658.872019 McC

Contents:

What is an influencer? -- How did they do it? -- The business of influence: monetizing the industry -- Myspace, Facebook and YouTube: defining digital with UGC -- Twitter and breakdown of the authoritative media -- Instagram and a very millennial rebellion -- Individualism and the niche community -- A problematic industry -- The future of digital influence.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.872019 McC (Browse shelf(Opens below))	Available	44479

Includes index.

What is an influencer? --
How did they do it? --
The business of influence: monetizing the industry --
Myspace, Facebook and YouTube: defining digital with UGC --
Twitter and breakdown of the authoritative media --
Instagram and a very millennial rebellion --
Individualism and the niche community --
A problematic industry --
The future of digital influence.

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Influence : How social media influencers are shaping our digital future / Sara McCorquodale.

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