Chapter 1 Why Social Media?
Chapter 2 Goals and Strategies
Chapter 3 Identifying Target Audiences
Chapter 4 Rules of Engagement for Social Media
Chapter 5 Publishing Blogs
Chapter 6 Publishing Podcasts and Webinars
Chapter 7 Publishing Articles, White Papers, and E-Books
Chapter 8 Sharing Videos
Chapter 9 Sharing Photos and Images
Chapter 10 Social Networks
Chapter 11 Microblogging
Chapter 12 Discussion Boards, Social News, and Q & A Sites
Chapter 13 Mobile Computing and Location Marketing
Chapter 14 Social Media Monitoring
Chapter 15 Social Media Marketing Plan
Appendix XYZ Coffee Company Social Media Marketing Plan

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans