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Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi ; Cengage Learning. 2013.Description: xiv, 380 pages : illustrations ; 28 cmISBN:
  • 9788131521014
  • 813152101x
Subject(s): DDC classification:
  • 658.872 BAR
Contents:
Chapter 1 Why Social Media? Chapter 2 Goals and Strategies Chapter 3 Identifying Target Audiences Chapter 4 Rules of Engagement for Social Media Chapter 5 Publishing Blogs Chapter 6 Publishing Podcasts and Webinars Chapter 7 Publishing Articles, White Papers, and E-Books Chapter 8 Sharing Videos Chapter 9 Sharing Photos and Images Chapter 10 Social Networks Chapter 11 Microblogging Chapter 12 Discussion Boards, Social News, and Q & A Sites Chapter 13 Mobile Computing and Location Marketing Chapter 14 Social Media Monitoring Chapter 15 Social Media Marketing Plan Appendix XYZ Coffee Company Social Media Marketing Plan
Summary: Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans
List(s) this item appears in: New Arrivals- September 1st to 30th 2022
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Chapter 1 Why Social Media?
Chapter 2 Goals and Strategies
Chapter 3 Identifying Target Audiences
Chapter 4 Rules of Engagement for Social Media
Chapter 5 Publishing Blogs
Chapter 6 Publishing Podcasts and Webinars
Chapter 7 Publishing Articles, White Papers, and E-Books
Chapter 8 Sharing Videos
Chapter 9 Sharing Photos and Images
Chapter 10 Social Networks
Chapter 11 Microblogging
Chapter 12 Discussion Boards, Social News, and Q & A Sites
Chapter 13 Mobile Computing and Location Marketing
Chapter 14 Social Media Monitoring
Chapter 15 Social Media Marketing Plan
Appendix XYZ Coffee Company Social Media Marketing Plan

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans

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