Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

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Item type	Current library	Call number	Status	Date due	Barcode
e-Books	Institute of Public Enterprise, Library	658.802 WAL (Browse shelf(Opens below))	Available		EB28

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Previous	658.8 NAR Services marketing : Text and cases /	658.8 STI Sales and distribution management : Decisions, strategies and cases /	658.802 KOT Marketing management : an Asian perspective /	658.802 WAL Marketing strategy : A decision-focused approach /	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.83 BEN Marketing metrics : the definitive guide to measuring marketing performance /	658.83 HAI Marketing research : In a digital information environment /	Next

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