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Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : McGraw-Hill/Irwin, ©2011.Edition: 7th edDescription: Online resourceISBN:
  • 9781266985249
Subject(s): DDC classification:
  • 658.802 WAL
Online resources:
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