Marketing management / Rajan Saxena

By:

Saxena, Rajan

Material type: Text

9789339223304
9789339223311

Subject(s):

DDC classification:

658.8 SAX

Contents:

Part I Indian markets: environment, structure, forces and measurement -- Part 2 Assembling marketing mix for Indian markets -- Part 3 Marketing strategy and organization for evolving Indian market.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 SAX (Browse shelf(Opens below))	Lost and Paid For		45315

Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market.

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Marketing management / Rajan Saxena

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