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Marketing management /

Saxena, Rajan

Marketing management / Rajan Saxena - 5th ed. - New Delhi : Tata McGraw-Hill, ©2016. - xxi, 819 pages : illustrations ; 24 cm.

Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market.

ISBN: 9789339223304 9789339223311

Subjects--Topical Terms:
Marketing --Management.
Marketing --Management. --India
India.

Dewey Class. No.: 658.8 / SAX

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