Sales Promotion - Handbook Dartnell / Ovid Riso; Dartnell Corporation.

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Material type: Text

TextLanguage: English Publication details: New Delhi : UBSPD, 1993.Edition: 7th edDescription: 1208 p. : ill; 23 cmISBN:

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Contents:

The responsibilities of sales promotion -- Techniques and tools of sales promotion -- The channels of distribution.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 RIS (Browse shelf(Opens below))	Available		25380

Spine title: Sales promotion handbook.
Half-title: The Dartnell handbook for sales, advertising and sales promotion executives.
Includes index.

The responsibilities of sales promotion --
Techniques and tools of sales promotion --
The channels of distribution.

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