Global marketing management / Warren J. Keegan, Naval K. Bharhava
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TextLanguage: English Publisher: Upper Saddle River, N.J. : Prentice Hall, 2002Edition: 7th edDescription: xxv, 617 p. : ill. ; 27 cmISBN: 0130332712Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848
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| Books | Institute of Public Enterprise, Library S Campus | 658.84 KEE (Browse shelf) | Available | 41457 | |
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| Books | Institute of Public Enterprise, Library S Campus | 658.84 KEE (Browse shelf) | Available | 36890 | |
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| Books | Institute of Public Enterprise, Library S Campus | 658.848 KEE (Browse shelf) | Available | 35479 | |
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| 658.84 SRI ERP systems / | 658.84 STE Marketing Channels / | 658.848 CAT International Marketing / | 658.848 KEE Global marketing management / | 658.848 KEE Global marketing management / | 658.85 BAJ Retail management / | 658.85 BAJ Retail management / |
Includes bibliographical references and index.
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