Keegan, Warren J.
Global marketing management / Warren J. Keegan, Naval K. Bharhava - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xxv, 617 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0130332712
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEE
Global marketing management / Warren J. Keegan, Naval K. Bharhava - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xxv, 617 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0130332712
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEE